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The Nike Mag Travels Through Time Behind the Scenes

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2011 Nike Mag | The Full Story

There’s hype for sneakers and then there’s 2011 Nike Mag hype.  As Michael J. Fox pointed out, the recent Nike Mag project with his foundation united three separate communities of people for the greater purpose of funding Parkinson’s research.  The Parkinson’s community, sneakerheads and Back to the Future enthusiasts all centered their focus around the recent release of this iconic pair of shoes.  When the eBay auctions launched a week ago, the winning bid prices for a couple were just astronomical, in the $65,000 to $75,000 range.  While the prices have dipped down to the $2,000-$,4000 range, the fact of the matter is that the Nike Mag was quite possibly the biggest sneaker release ever, given the power of unification it generated and its historical aura.

The younger generation might not quite understand the intrinsic value of what these sneakers represents, but for those that grew up fantasizing about cruising on a hover board with the same kicks Michael J. Fox wore in Back to the Future II, this was certainly a huge step in turning that dream into euphoric reality.  The clip above details the full story behind the Nike Mag, from conceptualization to production.  If you’ve wondered why the film’s kicks had power laces, but the 2011 version do not, that question is put to rest as well!  Don’t forget, the eBay auction that will greatly fund the fight against Parkinson’s disease ends in a couple of days!

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2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

2011 Nike Mag

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