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Reebok Celebrates 20 Years: Bodega X Reebok Insta Pump Fury Full Contact

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Summertime is rolling around so crazy and wild colors start to come out more frequently from closets. Since Reebok is celebrating their 20th anniversary for the Insta Pump Fury model this year, Bodega Store based out in Boston, got to put their own interesting spin on this wild silhouette. The design is a really intricate so there’s no better way to describe it than the words of the designers themselves.

“Taking a maximalist approach, the The Bodega x Reebok Insta Pump Fury features a printed dot pattern on its inflatable cage, a multicolor palette that includes tan, yellow, and blue, and an animal print insert with the phrase “Contact Sports.” The result is a beast of a trainer, ready to go toe to toe with the rest of the co brands coming out this year.”

Bodega has even taken it one step further and produced a commercial to go along with the release. They take a psychedelic approach to complement the colors used and the Insta Pump Fury design itself. Check out the video by clicking here. 

There’s only going to be 300 pairs that are produced so you better act fast if you have the opportunity to cop. The Bodega X Reebok Insta Pump Fury retails at $200 and will be available online at bdgastore.com at 12:01am EST on Saturday, April 19. In-store release will be at the Bodega store at 11am. There will also be a limited size run that will be available at select Reebok Certified retails world-wide on the same date.

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