httpvhd://www.youtube.com/user/adidasbasketball?v=bZNhgDF7kl8 For those that follow the sneaker game you should know that Adidas has pretty much become the brand of point guards. The face of Adidas Basketball is Derrick Rose who pretty much got the lifetime contract from the company. Now with Rookie of the Year Damian Lillard poised to have his own shoe next [...]
New From adidas Basketball: Dwight Howard is All In For LA
This has been one of the most tumultuous seasons for one of the teams in Los Angeles, and it’s not the Clippers this time around. The Lakers are still trying to work their way up to a .500 record and Dwight Howard hasn’t really said whether or not he’s going to remain with the Lakers [...]
Adidas Unveils New BOOST Technology For Running Shoes
Earlier today, adidas unveiled their new Energy Boost running shoe with their new BOOST technology. What is unique about the BOOST technology is that it has a soft cousin, but features the “highest energy return in the industry.” The following is from their press release. “adidas helps make athletes better. With our new Boost foam, [...]
adidas Top Ten 2000 – Lakers
The Top Ten 2000 is one of the first shoes Kobe Bryant strapped on as a Laker, and several of its design elements carried over to Bryant’s first adidas signature in 1997, the KB8 (Later re-released as the Crazy 8 after Kobe left for Nike). Featuring Feet You Wear technology that helped adidas maintain its [...]
Editorial Rage: Nike designer blames shoes for Derrick Rose’s season ending injury
In a major hit to the Bull’s long-term playoff viability, reigning NBA MVP Derrick Rose suffered a season ending ACL tear during Chicago’s 103-91 victory over Philadelphia. A tidal wave of loss and disappointment soon followed, hitting social media outlets over the weekend. Rose, universally acclaimed on the court, served the postseason by keeping it competitive and [...]