According to SportsOneSource.com, the 2013 numbers for sneaker sales showed a new player in the game, which could shift the powers at Nike significantly.
Coming off a tremendous year where he reached his first finals, Kevin Durant has been able to leverage that popularity to shoot past Derrick Rose and Kobe Bryant by quintupling his signature shoe sales to the likes of $175 Million. That’s still far behind the current active NBA leader in LeBron James, who pulled in a cool $300 Million himself, albeit LeBron’s signature shoe is significantly more expensive than Durant’s.
The growth has to be taken into consideration, especially with Kevin’s younger age and more amicable public profile.
2013 Sneaker Numbers
LeBron James – Nike $300 Million | 2012: $300 Million
Kevin Durant – Nike $175 million | 2012: $35 Million
Kobe Bryant – Nike $50 Million | 2012: $50 Million
Derrick Rose – Adidas $40 Million | 2012: $40 Million
Before we forget though, let’s include Mr. Jordan in this conversation. In 2013, he made a whopping $2.25 BILLION, which is more than theses four guys up top combined! Here’s what the graph would look like with the GOAT in the picture.